We live to write. We write to be read.

OK, so my whole initiative to become an Internet marketing magnate is off to a slow start. Daniel Snyder I am not.

The payoffs for most bloggers are hits and linkbacks. Like writers of every media, bloggers write to be read.

Writing For The Web

After writing for blogs, starting with this one in 2004, I've learned a few things about writing for the web, all of it can be reduced to two sentences.

Use short sentences. Use little words.

They Aren't Reading You, Anyway

A writer named Jakob Neilsen reported way back in 1997 that web (blog) visitors don't read a web page. They scan it.

It may surprise you to know that the more literate the reader, the more likely they are to scan the page. Says Neilsen: "On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely."

That's indirect confirmation of something I observed at Hog Heaven and here on Running Redskins. Most Web visitors make a stay-or-go decision within 10 seconds of hitting the page.

Hungry For More?

• See Jakob Neilsen's excellent post Be Succinct (Writing For The Web) on http://www.useit.com/, March 15, 1997.
• See Writer's Tips on bleacherreport.com.

This was an exercise in web writing where every paragraph contained two sentences. If you liked it, link back to it.

Please. I write to be scanned.

More Washington Redskins draft moves

With teams hiding their intent in the run-up to the draft, there's little for bloggers to do, but write about what others are writing. In the blogosphere, that's called "conversation."

Don Pierson wrote a story for MSNBC Trading down in NFL draft not so easy. He makes the case that it's generally tough to trade down because the other team must swallow a huge a contract for an unproven rookie. It's a risk not many general managers are willing to take. As an example, Pierson quotes Bears GM Jerry Angelo on the Redskins trade offer for Lance Briggs.

"We have to digest what it is from a cap standpoint," general manager Jerry Angelo said. "The sixth pick is an inordinate amount of money and there are cap issues in terms of our plan."

Pierson points out that the difference between last year's sixth and 31st draft pick was about $15 Million in total contract, of which $10 Million was guaranteed.

That's one reason the Oakland Raiders at No. 1 and the Detroit Lions at No. 2 in this year's draft aren't overwhelmed by offers from teams willing to risk big bucks on prospects who find it difficult to live up to the increasing hype and pressure.

Pierson doesn't come out and say it, but a team would be well advised to put some of that first round contract money on an upgraded scouting department and make better picks in the middle round of the draft. (Hint, hint)

Tom Kowalski's story at www.mlive.com says that a deal for the Detroit Lions' number two pick hinges on who the Oakland Raiders take with their number one pick. The consensus is that the Raiders will select JaMarcus Russell. That could prompt up to four teams, including Washington, to offer the Lions trade up deals for a shot at Calvin Johnson. However, Kowalski points out

The Redskins are going to have trouble making a deal for the same reason they couldn't work out a trade with the Lions for cornerback Dre Bly (now with Denver): they don't have enough ammunition. The Redskins don't have a second-round pick because they dealt it away -- and that's going to cripple their chances of competing with other teams.

Oakland will blow up this scenario if they take Johnson instead of Russell.

Skin Patrol at Hogs Haven touched on this in his story Redskins want the Lions pick. He closes the story by cataloging how the Skins frittered away their middle round picks in the Snyder/Gibbs era.

In another sign of football news drought, Patrol beat me to Kowolski's story by an hour or so. Usually there are so many team stories published, and rumors whispered, that everyone can take a different facet of the news and create unique content around it. For the next ten days, bloggers will pounce on every news snippet to be first to comment. If you are third or fourth with a post, you start asking "is there anything I can add to this story, or will this just be another me-too entry?"

There's always the option of a hiatus. The Redskins Report was on one. They are waking up in time for the draft. (TRR was my muse and inspiration when I started this blog.) The Curly R is focusing more on W, its baseball site. Skinsaphrenia was traumatized by last season. They went into hibernation in December, only recently awakening. War Cry is still active. The Warpath and ExtremeSkins message boards are still engaged, but most posts are the hypothetical "should we take . . . " variety. Hogs Haven, if you didn't know, is one of the top five blogs listed on Fair Catch. Check out my other friends in the blogroll to your right.

Running Redskins is hanging in for the run up the draft and a few weeks thereafter, then will wind down until training camp. Summer is coming. The Bay is near, and the boat needs attention.
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Michael Vick is donating $10,000 through the United Way to help the families of the Virginia Tech victims. Mike gets bashed a lot, including by me. He deserves props for this, so I want to acknowledge his concern and generosity.

The new look Running Redskins, maybe

Running Redskins upgraded to Blogger 2.0 two weeks ago in Phase I of a technology upgrade. In Phase II, I'm experimenting with a new look using Blogger-provided layouts.

I notice that other blog sites are trending to the minimalist look, with lots of white space. They appear to be pleasing to the eye. My other site at Porcine Paradise went to that new look, but they have real technologists to create the layouts and backgrounds and link them together. I only write the Redskins articles there, I don't own the site.

Since I am HTML challenged, I'm not able to do the same here on my own. So, I'm experimenting with some of the Blogger layouts. You might say that I'm trying them on for size. Tomorrow night or Wednesday, I'll try another layout to see if they look better.

In the end, I'll probably go back to the original layout. I like the burgundy highlights of the old look. The lighter layout takes getting used to, sort of like white-on-white Redskins uniforms. Bear with me while I work through this.

Thank you for your support.