Saturday, November 11, 2006

Beer commercials just go with football

Don't know about you, but I enjoy the return of the clever, male-oriented Miller Lite beer commercials, now reincarnated as a series of "man law" debates by famous and not so famous faces.

In the seventies and eighties, Miller ran the very popular "Tastes Great Less Filling" series featuring super macho-men to convey the thought that lo-cal (lite) beer was manly. Mickey Spillane, Dick Butkus, Bubba Smith, Rodney Dangerfield (very funny) added their talents. The ads did go a little over the top, with one notable ad the featuring female mud wrestlers.

Great taste, less filling

But what really killed the series was a general backlash against drinking, and concern about the Joe Camel effect, the thought that sports personalities influence young minds. Perhaps with the Democrats coming back, the man law series can stay for awhile.

I'm a social drinker. I don't indulge much, but I enjoy the commercials for their "art." Rather like reading Playboy for the articles and not the pictures, wouldn't you agree?

Remember, if you drink, don't drive.

Want to know more about the unwritten laws of manhood? Go to Men Of The Square Table. Must be over 18 to enter.

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